Hotel Spotlight

For the Rebellious at Heart, San Fran Digs with a Rock and Roll Spirit

by Berit Baugher
The The Mantal bar at Hotel Zeppelin. All photos courtesy of Viceroy Hotel and Resorts.


San Francisco, California
Trendy, $$ (from $200)

From the outside, Hotel Zeppelin’s unassuming tan and black exterior gives little indication of what exists behind the hotel’s front doors. Taking cues from San Francisco’s counterculture traditions and progressive mindset, the 196-room boutique hotel has an edgy rock ‘n’ roll style with mid-century modern furnishings in dark and subdued colors, bold and bright design accents, and contemporary art. Located steps from the city’s iconic Union Square, the well-positioned location, psychedelic vibe, and intimate black-lit lobby bar make for a wild home base in the City by the Bay.

The lobby

At a Glance

Style 
A hip respite in the city center with stylish furniture and art, interactive public spaces, and a gem of a lobby bar.

Standout Detail
A 1,334-square-foot game and meeting room with a full-sized bingo board, foosball table, quick-shot basketball wall, modular furniture, and floor-to-ceiling windows. It's an ideal space for letting your mind wander or for hosting your next company offsite.

This Place Is Perfect For
Nomadic millennials, progressive thinkers, and the young at heart. The central location and hip furnishings will appeal to tech, fashion, and media types alike.

Rooms
196 guest rooms, ranging from 200-1,800 square feet, along with five luxury suites. From black leather headboards and modern lamps and seating, to John Boos maple top work desks and nightstands equipped with traditional and USB power hubs, the custom-designed rooms retain a distinct rock ‘n’ roll vibe fit for the rule-breaking artists, writers, poets, and musicians that inspired the hotel’s aesthetic. With plenty of room for an entourage, the Zeppelin Suite stretches across the top floor and includes a media room, wet bar, and outdoor deck; the Deluxe Suite includes a fireplace perfect for those chilly San Francisco evenings.

On Site
A vinyl library (record players are available upon request), fitness center, meeting space, complimentary WiFi, and access to a fleet of Martone bicycles and EcoReco electric scooters.

Food and Drinks
 offers flavor-forward American fare with an Italian spin using locally sourced, high-quality meats and produce. Guests can dine in the modern brasserie with its eighteen-foot bar, tables, and leather banquettes. The dining room has a more private, clubby feel with soft gray flannel seating and a curated collection of vintage photography and lithographs. For inventive cocktails in an intimate space with a cozy fireplace and lounge seating, there’s in the lobby.

Book It

Rates change seasonally and start at $200/night. , or get in touch with the Popupla Travel Concierge, and we can plan your trip for you.

Guest room
Gypsy Suite living room
Zeppelin Suite kitchenette

What to Do Nearby

With central San Francisco as its backdrop, Hotel Zeppelin has some of the city’s best drinking spots at its doorstep. , a revival cocktail bar, features a menu that pays homage to every era of alcohol. has a main bar and five more not-so-hidden drinking dens inside. We’re fans of the refreshing no-cellphones house rule. For a mini-detox with drinks, there’s , a petite communal bathhouse-meets-bar and restaurant.

Keep Exploring San Francisco

Five Mission Burritos to Search and Destroy
Finally! A Proper San Francisco Boutique Hotel
The Babu Ji Chef’s Favorite San Francisco Eats