Hotel Spotlight

Viceroy New York: A Midtown Boutique With Downtown Sensibilities

by Daniel Schwartz
Viceroy All photos courtesy of Viceroy New York.


New York, New York
Modern, $$$ (from $249)

Though it stands tall just south of Central Park on crowded 57th Street, Viceroy New York feels like a boutique that belongs way further downtown. Blame it on design powerhouse Roman and Williams, who decked out the 29-floor new-build black Midtown tower in handsome brass, Paonazzo marble, and Iroko wood detailing, evoking something between a sleek Scandinavian residence and a Madison Avenue apartment pulled straight from the set of Mad Men. A good-looking buzzy French bistro — glazed brick, zinc subway tiles, and all — and a retro lounge and outdoor terrace with views of Central Park ensure those staying on this central thoroughfare get a taste of edgier, downtown life.

The library.
The lobby.
The Roof bar.

At a Glance

Style: Sumptuous leathers, marble flooring, intricate stone wall patterns, retro table lamps, and a signature bespoke fragrance from olfactory branding company 12.29 in the lobby set the stage for the rest of the hotel. It’s a sleek, sophisticated, moneyed aesthetic.

Standout Detail: The views of Central Park, either from the bedrooms or with cocktail in-hand at the Gerber Group-owned den on the 29th floor.

This Place Is Perfect For: High-class civilians and honeymooners who want to be near Carnegie Hall, Columbus Circle, and Central Park, and the would-be Don Drapers of the world.

Rooms: 240 gentlemanly rooms take inspiration from films noirs and are awash in Iroko wood, leather furnishings, and retro metallic accents. Custom wood-paneled walls snuggle the beds, forming headboards, nightstands, and cupboard storage space all at once. Minibars are well-stocked with good whiskey and tasty treats. Bathroom don’t disappoint with recession-proof green tiles and luxe brass water fixtures.

On Site: There’s a fully equipped gym, free WiFi, and a library in the rear of the lobby.

Food + Drink: Kingside serves New American cuisine, plenty of raw bar options, and a mean rib eye steak in a space that looks like a cross between a French bistro and an American diner (think subway tiled floors and comfy leather banquettes) and has a nice-looking bar overlooking the street. The Roof is where guests mix with a well-heeled after-work crowd over small-batch spirits and views of Central Park.

Book It

Rates change seasonally and start at $249/night. , or get in touch with the Popupla Travel Concierge and we’ll plan the trip for you.

The Roof lounge.
Kingside restaurant.
A park deluxe guest room.

What to Do Nearby

Guests looking for a taste of quintessential Manhattan will find it right outside their doorstep, with lauded cultural institutions like , , , , and the theaters on Broadway all within earshot and just a few blocks away. High-end shopping is abundant on Fifth Avenue and in the at Columbus Circle, which also houses two of five NYC three-Michelin-starred restaurants, and . For a break from the crowds, get up early for jog or stroll in the park or jump the subway to more alternative scenes downtown.

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